ANTICIPATE

The ability to see ahead is what allows you and your team to overcome potential challenges while being positioned to take advantage of opportunities to grow and win.

Susan Hertzberg

Susan Hertzberg is CEO of BrainScope a medical neurotechnology company that is pioneering the objective assessment of brain injury.   Susan is an innovative and successful healthcare executive with over 30 years of diagnostics, products, and services experience. She joined BrainScope in June of 2019.

Most recently, Susan was Chief Executive Officer of private equity-backed Prelude Fertility, a comprehensive fertility services company. In just two years, Susan drove the commercial strategy, built the team, and created the largest and fastest-growing fertility services company in the country with over 28 locations in 14 states. She also completed a first of its kind deal with NYU Langone. Prelude completed a merger with Inception Fertility in April of 2019.

Prior to joining Prelude, Susan spent more than six years as President and Chief Executive Officer of Boston Heart Diagnostics, a diagnostics services start-up backed Bain Capital Ventures. During her tenure at Boston Heart, the company grew organically from $4M to just under $95M in 5 years, went from 30 to 550 employees, and tested over one million patients. Susan led the successful exit of Boston Heart in January 2015, in a deal valued at just under $200M.

Prior to Boston Heart, Susan was Chief Executive Officer at Ipsogen Inc, a molecular diagnostics company with products focused on blood and breast cancers. In less than 3 years, she built the US into the largest market within Ipsogen and along with the Founder CEO co-led the M&A that resulted in the sale of the company to Qiagen. Susan spent the earlier part of her career at Quest Diagnostics where she held various executive positions including head of marketing, corporate identity, payer contracting, and supply chain and materials management. She also spent time at Abbott Diagnostics and Oxford Health Plans (now part of United Healthcare).

Susan currently serves on the Affiliate Board of the American Heart Association and the Board of Directors for BreastCancer.org  She was named an Entrepreneur of the Year in 2014 by Ernst and Young.  Susan has an undergraduate degree in Psychology from Clemson and she earned her MBA from Columbia University.

“I run growth businesses. That’s what I do, I build companies.  So I have to anticipate my people needs, my space needs, my product needs, all of it.  If I wait until the the waters here I’m going to be out of business. So that’s anticipation”

3-Bullet Summary:

• As a leader, you should be able to evaluate your team members and how they will contribute to the team. This data collection is the start of anticipation.

• Work culture is a social contract for how you’re going to engage.

• Every person has a story to tell. Learn from those stories because this will greatly help you to predict behavior.

Podcast Quotables:

“Your job as a leader is to help guide that team to be as effective and efficient as they can in that endeavor.”

“Every single thing you learn, you will later use again.”

“Be a life-long learner and be open to learning not just from leaders but the people designated as leaders.”

• Start With Why by Simon Sinek
• Mindset by Carol Dweck